Hollywood Boulevard and Whitley
in the '70's and '80's
What a classic intersection. This was the main intersection of Hollywood for me. I could never understand the whole Hollywood and Vine thing. That place was way off in left field. Whitley was much more interesting. And it was really steep as you go north towards the hills. This was the center of town.
Whitley Avenue is a short street. It starts off in the hilly area to the north called Whitley Heights (near the Hollywood Frwy), runs south and ends abruptly at Hollywood Boulevard.
- S.H Kress Department Store/Frederick's of Hollywood
- J.J. Newberry Co.
- Baine Building
- House of Pies
- Johnny's Steakhouse
South side of Hollywood Boulevard
Looking south where Whitley ends at Hollywood Boulevard - 6606-12 Hollywood Blvd.
Back in the day this was J.J. Newberry's Co. and the Kress Department Store. Later Kress became a Frederick's of Hollywood.
Newberry' later became Hollywood toys. The Art Deco building has a colorful Zig Zag pattern of chevrons and squares in aqua and gold tile.
1972 photo (source: hollywoodphotographs.com)
As it looks today.
Frederick's has moved and the original Kress marquis is back.
2008 photo: tlc
South side of Hollywood at Whitley
J.J. Newberry Co at 6604 Hollywood Blvd - Great art deco
1979 photo
Same view today - the former Newberry's is now Hollywood Toys
Next door to the east at 6654 Hollywood Blvd. is a Spanish colonial Revival commercial building built in 1927. The beautiful building Churrigueresque ornamentation of floral motifs. Architects for this and several other Spanish Colonial style buildings on Hollywood Boulevard were HL Gogerty and Carl Jules Weyl.
2008 photo: tlc
Former J.J. Newberry's with it's Art Deco aqua blue and gold tile.
2008 photo: tlc
North side of Hollywood Boulevard
near Whitley
NW corner Hollywood and Whitley
Looking west
The Baine Building - 6601 - 6609 Hollywood Blvd.
photo c. 1930 (source: lapl photo data base)
Same view today
2008 photo: tlc
The Baine Building
6601 - 6609 Hollywood Blvd.
The Baine Building is an elegant Spanish colonial Revival building with wrought iron balconies, Churrigueresque ornament and stylish tower and windows. Since it was first built in 1926, it has been home to many different banks. Today it is a food market.
NW corner Hollywood and Whitley
Date unknown
Same view today
2008 photo: tlc
Northeast corner
NE corner Hollywood and Whitley
Note the classic Leyenda and Fontenoy apartment buildings north on Whitley in distance.
1960 photo (source: hollywoodphotographs)
Same view today
2008 photo: tlc
Looking east from NE corner of Hollywood and Whitley.
In the late 1960's to mid '70's the NE corner housed the
House of Pies
1979 photo (source: hollywoodphotographs)
House of Pies morphed into a check cashing service sometime in the late '70's
1979 photo (source: hollywoodphotographs)
Same view today - Check Cashing Service
2008 photo: tlc
View looking east down Hollywood Blvd. from former Johnny's Steakhouse
which was located just east of Whitley
1976 photo (source: hollywoodphotographs)
Same view today
the King King club
2008 photo: tlc
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2 comments:
Um....that corner of Hollywood and Whitley was NOT an IHOP...it was HOUSE OF PIES. In fact, when you go into the check cashing place you can still see the House of Pies logo embedded in the tiling as you walk thru the front door. If there are any doubts, go take a look at the one that's still around on Western a few blocks up from the HWD Blvd....it's got the same logo.
Want to learn more about the early history of Hollywood you should watch
http://www.youtube.com/watch?v=BLdDLeFbVow
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